10.06.2013 – Vergangene Woche Mittwoch hatte ich das Vergnügen, den Vivaldi Morning Summit zu “Digital Darwinism” in Frankfurt zu moderieren. Ein Management Summery zu Digital Darwinism, inklusive der Präsentationen, wurde nun von Vivaldi Partners online gestellt:
On June 5th, Vivaldi Partners Group hosted a “Digital Darwinism” Summit that kicked off the Manager Meeting Europe conference. The Vivaldi Digital Summit brought together top C-level executives to explore how brands can survive in today’s digital world.Presentations, recaps, and videos are available here, and we will continue to update with new material.In our work in innovation and growth strategy, we recognize the importance of the new environment consumers face today. As a result, we researched Social Currency for the past several years to see how it can help brands and businesses. We used our findings to help our clients manage the digitization that is increasingly changing business models. At Vivaldi Partners, we think that only those who are fast enough to adapt to the new digital world will survive.Therefore, during our Digital Darwinism Summit, we discussed what marketers need to succeed and if they are prepared to execute a rapid digital transformation.